Description: The course is designed to acquaint students with the principles of ethical behavior and expose them to the current ethical dilemma faced by media practitioners. It also aims to train them in moral reasoning or making ethical decisions.
Course Outline/Schedule:
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Date
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Topic
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Jun 17
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Introduction
The Why and What of Ethics Requirements for a system of ethics
Assignment reading: Peter Kreeft
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19
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Lecture on the criteria for an ethical act
Discuss reading
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24
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Reading on moral conscience by Cormac Burke
Seatwork 1
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26
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Free day, no class
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Jul 01
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Lecture on Principles, Aristotle’s Golden Mean theory
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03
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Lecture on Truth-telling
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08
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Lecture on Freedom
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10
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Film showing, part 1
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15
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Film showing, part 2
Assignment: 1-page reaction paper
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17
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Lecture on principles
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22
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Lecture on principles
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24
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Lecture on principles
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29
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Lecture on principles
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31
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Lecture on SAD Formula
Due: Oral report outlines
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Aug 05
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Seatwork2 (using the SAD Formula)
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07
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Discussion of seatwork
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12
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Mid-term Exams
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14
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Discussion of mid-terms
Oral report 1 Truth and Falsehood
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19
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Oral report 2 Violations of PPI code of ethics 1
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21
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Oral report 3 Violations of PPI code of ethics 2
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26
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Film showing, part 1
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28
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Film showing, part 2
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Sept 02
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Oral report 4 Stereotyping/bias in print media
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04
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Oral report 5 Plagiarism
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09
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Oral report 6 Pornography
Docu film showing (15 minutes); reax paper homework
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11
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Oral report 7 Advertising ethics
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16
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Oral report 8 Public Relations ethics
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18
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Oral report 9 Media Ownership
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23
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Oral report 10 Cyberspace ethics
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25
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Wrap-up, Last day of class
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30
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Free day, finish final paper
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Oct. 02
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Submission of Final paper
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Requirements:
Attendance 05% Papers 20%
Oral Report 25% Mid-term exam 25%
Final Paper 25% 100%
General Reference:
Day, Louis Ethics in Media Communications, Wadworth, 1997
Steele, Bob and Jay Black Doing Ethics in Journalism
Kreeft, Peter “Images” in Making Black/White Choices in a World of
Grays
Burke, Cormac “The Inconvenient Conscience”
PPI Code of Ethics
Online Code of Ethics
Oral report format:
1. Three (3) members per group
2. Choose one of the oral report topics and propose an ethical dilemma related to it. Submit an outline that contains:
- The specific ethical dilemma you want to discuss
- Why is this an ethical dilemma
- Cite specific sources/readings that demonstrate that it is an ethical dilemma (e.g. specific points in the Code of Ethics, other related literature)
- Identify the principles it highlights or violates
- Specific Philippine example
3. If the topic is approved, then the group should prepare both a written report and a 30-40 minute oral report on their topic on the scheduled day. The report should:
a. begin with an overview of the dilemma
b. then discuss the dilemma as outlined above.
Final report format:
1. Should be the long form of the Oral Report. It should include:
2. IT should contain the specific ethical dilemma you want to discuss
- Why is this an ethical dilemma
- Related Literature: specific sources/readings that demonstrate that it is an ethical dilemma (e.g. specific points in the Code of Ethics, other related literature)
- 1st hand sources/interviews to support arguments
- Identify the principles it highlights or violates
- Give specific Philippine example
3. Required length, 12-20 pages, typewritten, double space.
4. Date due: on or before October 2, 2009 at 5pm.
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